Grass Beard Branding and Website

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Let me just start by saying how much I loved this project.

The clients behind it are some of the most entertaining people I know, and they wanted to create a brand that stands out in the not-so-creative world of lawn care.

With a name like Grass Beard, I knew they were off to a strong start.

Something else that made this project extra fun was that I got to collaborate with my husband, Lance. Lance specializes in branding, and occasionally we will work together. For this one in particular, he created the logo and I created the website. A true team effort.

 
 
Primary Word Mark Logo

Primary Word Mark Logo

 
 
Secondary Logo

Secondary Logo

 
 

Lance nailed it with the logo. I mean, can you look at that at not crack a smile? Even just a little one? I like unexpected/funny, and if I was looking to hire a lawn care service they would be THE ONE.

When it came to designing the website, they wanted a simple, straight-forward site that would be an easy place for customers to find the services they offer and to pay online.

 
 
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We kept it bold, no BS (just like the brand) and easy to use. I personally thought we should use the slogan: “We’ll manscape your landscape” until I realized manscaping doesn’t exactly include beard maintenance. Can’t blame a girl for trying.

What do you think? When it comes to branding do you like the cheeky or unexpected?

 
Emily MatthewsComment